Qualified ADU Homeowners, Booked Onto Your Calendar | Bixler Consulting

For ADU & Design-Build Contractors

Qualified ADU homeowners, booked straight onto your calendar.

We run paid ads in your own service area. Every homeowner is vetted on property, budget, and timeline before they ever reach you. And you're the only builder we work with in your market.

One builder per area, leads never shared Most builders start ADUs at $250K–$300K No retainer until you have 3 to 5 booked appointments
Book a 15-Minute Call Watch How It Works First

Does any of this sound like you?

Running jobs all day and doing the marketing at night?
Driving out to estimates for homeowners who never had the budget?
Too small a team to chase every lead that comes in?
Most of your work coming from referrals, and slow when they dry up?

If you had a reliable way to bring in new work every month, what would that let you do?

Watch how it works. 7 minutes, no fluff.

This is the same video we send every builder before we ever get on a call. It covers where the homeowners come from, how the vetting works, and exactly what it costs. Watch it first and the call gets a whole lot shorter.

Prefer to skip ahead? The numbers and the calendar are right below.

Been burned by lead companies before? So have most builders we talk to.

Shared leads. Fake budgets. Thousands spent on one bad appointment. This was built to fix exactly that.

The Big Lead Platforms

  • ✕Same lead sold to 5+ contractors at once
  • ✕You pay per lead, qualified or not
  • ✕No vetting, you chase the voicemails
  • ✕Locked in whether it works or not

Working With Us

  • ✓One builder per area. Your leads are yours alone
  • ✓Vetted on property, budget, and timeline first
  • ✓Booked straight onto your calendar
  • ✓No retainer until the trial proves out

How it works

We run the ads in your market

Geo-targeted ads reach homeowners in your service area who are actively looking into ADUs, granny flats, and additions. The homeowners are local to you because the ads only run where you build.

Every lead gets vetted, then booked

An AI answers every homeowner text around the clock, and a live call center dials every lead 8 to 6 Central, usually within minutes of the form coming in. Each homeowner is qualified on property, ADU type, budget, and timeline. The real ones book directly onto your calendar with the full conversation handed to you. The ones who aren't ready yet get automatic follow-up so nothing slips.

You take the meeting and build

You show up to an appointment with a vetted local homeowner who already knows what they want. Your pricing, your crew, your build. We just keep the calendar full.

84%

of our recent trials got builders qualified appointments within 2 to 4 weeks of the ads going live.

What you're actually paying for

The whole operation runs during the trial, not a stripped-down version of it. Here's what's behind the $1,000 and the ad spend.

A team that handles over a million in ad spend

They're dialed into the creative side and work on your ads continuously, building new creative and working to bring your cost per lead down over time.

Buyer intent data, not a cold audience

The software finds homeowners in your area who have been actively looking into this in the last 7 days. The ads go to people already in motion, not to everyone who owns a house.

A live call center, 8 to 6 Central

Every lead gets dialed by a real person, usually within minutes of coming in. Speed to lead is where most builders lose the homeowner, and it's the part you'd otherwise be doing yourself off a job site.

AI answering homeowner texts around the clock

Nights, weekends, whenever they reach out. Timeline and budget get asked more than once across the AI, the call center, and your own call, and the third answer is usually the honest one.

A CRM built for you, with the follow-up already in it

Connects to your calendar so homeowners book straight into your schedule. The ones who are six or twelve months out get nurtured automatically until they're ready, so nothing gets lost.

None of this is where I make money during the trial. The ad spend goes to Facebook, billed straight to your own card, not to me. The $1,000 covers the software licensing, mostly the targeting software that finds homeowners who've looked into ADUs in the last 7 days, plus some odds and ends. I don't earn anything until the retainer starts, and the retainer only starts once it's proven.

Why not just hire someone and run it yourself?

You can, and you'd pay Facebook the same either way. What changes is who's behind it.

One in-house Facebook ads manager runs about $71,000 to $92,000 a year in salary. Add benefits, insurance and PTO and that's roughly $100,000 to $130,000 a year for one person. Someone to call every lead adds $16 to $20 an hour, and one person can't cover 8 to 6 every weekday.

Then there's the risk. Hiring takes about six weeks. A new hire learns on your ad budget, and if they quit, you start over. A salary keeps going in a slow month.

With us it's $2,000 a month after the trial, about $24,000 a year, month to month, cancel anytime. Nothing on top, no one added to your payroll. For that you get a whole team that handles over a million in ad spend, the call center, the AI and the CRM, not one person.

Sources: Indeed, BLS, Payscale, SHRM.

See what the numbers could look like for your business

No hidden pricing, no "get on a call to find out." The table shows the fixed costs at each daily ad budget. The trial runs until you have 3 to 5 qualified appointments booked, so there's no fixed trial total, the calculator under it is where you plug in your own numbers and see where the math lands for you.

The fixed costs

$50/day $75/day $100/day
Due at signing$1,000 one-time setup, the only thing paid to us up front $1,000 $1,000 $1,000
Ad spend, per weekbilled by Facebook to your card, pause anytime $350 $525 $700
After the trial, per month$2,000 retainer + ad spend, month-to-month $3,500 $4,250 $5,000

Run your own numbers

$250,000
15%
2

Profit per job

$37,500

Added profit per year

$75,000

Annual cost of the service

$42,000

Net gain per year

+$33,000
Break-even: 1.1 extra jobs across a full year covers the entire annual cost. Everything past that is upside.

The questions every builder asks us

Where are these homeowners actually located?
In your own service area. We run the ads locally, only where you build, so every homeowner who comes through is someone you could realistically take on. The specific homeowners get matched up once we're working together. We never pull leads from some other city and hand them to you.
Is this like Angi, Home Depot, or the other lead platforms?
No, and this is the difference that matters: those platforms sell the same homeowner to multiple contractors and let you fight over them. Here, you are the only builder we work with in your area, every lead is exclusively yours, and each one is vetted on property, budget, and timeline before it reaches you. You're not bidding against anyone.
What does it cost? Just give me the real numbers.
They're all on this page. At signing it's a $1,000 one-time setup fee, and that's the only thing paid to us up front. Your ads run on your own Facebook page, and Facebook bills your card directly for the ad spend ($50 to $100 a day, your call). There is no retainer until you have 3 to 5 qualified appointments booked, however long that takes. The ad spend goes to Facebook, not to me, and the $1,000 covers the software licensing, mostly the targeting software, plus some odds and ends, so during the trial I am not making anything. If it proves out and you want to keep going, it's a flat $2,000 a month plus ad spend, month to month, cancel anytime with written notice. Nothing automatic, nothing hidden.
How long is the trial?
It isn't a set number of days. It runs until you have 3 to 5 qualified appointments on your calendar, because that's the point where you can see what an appointment actually costs to produce in your market. Put that against your close rate and you have your real cost of acquisition. Then you decide whether the ROI works before any retainer starts. Could be a couple of weeks, could be longer, the count is the finish line.
Do you take a cut of the jobs?
No. I never take a piece of what you close. The customer and the ticket stay yours. I'm paid a flat monthly retainer after the trial proves out, and that's the only way I'm paid. Your pricing, your margin, your job.
Who am I actually dealing with?
Chad Bixler. My wife and I own Bixler Consulting LLC, based in the Kansas City area, and we work with ADU and design-build contractors across the country. You can look us up at bixlerconsultingllc.com, and when you book a call below, it's me you're talking to, not a sales floor.
What if it doesn't work for my market?
That's exactly what the trial is for. You cover ad spend until you have 3 to 5 qualified appointments booked and can see what an appointment actually costs in your market. You can pause the spend anytime, and the retainer only starts if you tell us in writing you want to continue. We carry the burden of proving it works before you commit to anything ongoing.
How fast does it start?
About 10 to 14 business days to build out your funnel, lead form, ads, and automation. There's a short kickoff call to nail down your service area and a quick screen-share to connect your Facebook page and your calendar, so the ads run from your page and homeowners book straight into your schedule.

Grab 15 minutes and let's see if your market is open.

I only work with one builder per area, because I'm building something that lasts years and I won't put two of my own clients against each other in the same market. Pick a time below, and watch the video before we talk if you haven't, it makes the call twice as useful.

A note on these numbers Everything on this page is an estimate, built to help you think through the math, nothing more. Actual results vary with market conditions, ad performance, season, project type, your service area, and how quickly appointments get followed up. Nothing here is a guarantee of leads, appointments, jobs, or revenue. Your real costs are spelled out in the services agreement, and the only numbers that count are the ones in that document.