For ADU & Design-Build Contractors
We run paid ads in your own service area. Every homeowner is vetted on property, budget, and timeline before they ever reach you. And you're the only builder we work with in your market.
This is the same video we send every builder before we ever get on a call. It covers where the homeowners come from, how the vetting works, and exactly what it costs. Watch it first and the call gets a whole lot shorter.
Prefer to skip ahead? The numbers and the calendar are right below.
Shared leads. Fake budgets. Thousands spent on one bad appointment. This was built to fix exactly that.
Geo-targeted ads reach homeowners in your service area who are actively looking into ADUs, granny flats, and additions. The homeowners are local to you because the ads only run where you build.
An AI answers every homeowner text around the clock, and a live call center dials every lead 8 to 6 Central, usually within minutes of the form coming in. Each homeowner is qualified on property, ADU type, budget, and timeline. The real ones book directly onto your calendar with the full conversation handed to you. The ones who aren't ready yet get automatic follow-up so nothing slips.
You show up to an appointment with a vetted local homeowner who already knows what they want. Your pricing, your crew, your build. We just keep the calendar full.
The whole operation runs during the trial, not a stripped-down version of it. Here's what's behind the $500 and the ad spend.
A creative team that runs ads across dozens of builders works on yours every week, building new creative continuously. Your ads sit inside that combined spend, which is what pulls your cost per lead down over time.
The software finds homeowners in your area who have been actively looking into this in the last 7 days. The ads go to people already in motion, not to everyone who owns a house.
Every lead gets dialed by a real person, usually within minutes of coming in. Speed to lead is where most builders lose the homeowner, and it's the part you'd otherwise be doing yourself off a job site.
Nights, weekends, whenever they reach out. Timeline and budget get asked more than once across the AI, the call center, and your own call, and the third answer is usually the honest one.
Connects to your calendar so homeowners book straight into your schedule. The ones who are six or twelve months out get nurtured automatically until they're ready, so nothing gets lost.
No hidden pricing, no "get on a call to find out." The table shows the fixed costs at each daily ad budget. The trial runs until you have 3 to 5 qualified appointments booked, so there's no fixed trial total, the calculator under it is where you plug in your own numbers and see where the math lands for you.
| $50/day | $75/day | $100/day | |
|---|---|---|---|
| Due at signing$500 build fee + first week of ad spend | $860.50 | $1,040.75 | $1,221 |
| Weekly ad spend chargeyou can pause anytime | $360.50 | $540.75 | $721 |
| After the trial, per month$2,000 retainer + ad spend, month-to-month | $3,545 | $4,317.50 | $5,090 |
Profit per job
$37,500Added profit per year
$75,000Annual cost of the service
$42,540Net gain per year
+$32,460I only work with one builder per area, because I'm building something that lasts years and I won't put two of my own clients against each other in the same market. Pick a time below, and watch the video before we talk if you haven't, it makes the call twice as useful.